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Executive Summary

The Hungarian population is decreasing as is household size. Despite the improvement in consumer confidence, incomes have not yet recovered; prospects remain uncertain. Consumption is still mainly focused on essentials. Hungarians go out less, eat at home more, are price sensitive and often choose private labels. Trends include: ageing of the population, continued migration to urban areas, rising demand for health and wellness tourism, in-home entertainment and rising internet penetration.

Euromonitor' s Consumer Lifestyles in Hungary report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation' s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy This Report?

 • Get a detailed picture of the Consumer Lifestyles market;
 • Pinpoint growth sectors and identify factors driving change;
 • Understand the competitive environment, the market’s major players and leading brands;
 • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Consumer Lifestyles in Hungary
Euromonitor International
July 2011

List Of Contents And Tables

Structure of the Report
Consumer Trends
Consumer Confidence Is Improving, But Future Prospects Remain Uncertain
Increasing Internet Penetration Leads To Rising Demand for New Communication Products
Migration To Large Urban Areas Will Boost Sales in Modern Retail Formats
Preference for In-home Leisure and Recreation Activities Leads To Higher Demand for DIY and Gardening Products
The Ageing of the Population Drives Demand for Health and Wellness Tourism
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
Table 1 Consumer Segmentation: 2006-2010
Table 2 Consumer Segmentation: 2011-2020
People
Population
Marital Status
Town Or Country
Table 3 Population by Age: 2006-2010
Table 4 Population by Age: 2011-2020
Table 5 Male Population by Age: 2006-2010
Table 6 Male Population by Age: 2011-2020
Table 7 Female Population by Age: 2006-2010
Table 8 Female Population by Age: 2011-2020
Table 9 Population by Ethnic Groups: 2006-2010
Table 10 Population by Ethnic Groups: 2011-2020
Table 11 Population by Marital Status: 2006-2010
Table 12 Population by Marital Status: 2011-2020
Table 13 Marriage and Divorce Rates/Average Age at First Marriage: 2006-2010
Table 14 Population by Urban/Rural Location and Population Density: 2006-2010
Table 15 Population by Urban/Rural Location and Population Density: 2011-2020
Table 16 Population by Major Cities: 2006-2010
Table 17 Population by Major Cities: 2011-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Table 18 Annual Disposable Income per Household (Current Value): 2006-2010
Table 19 Annual Disposable Income per Household (Constant Value): 2006-2010
Table 20 Annual Disposable Income per Household (Constant 2010 Value): 2011-2020
Table 21 Households by Number of Persons: 2006-2010
Table 22 Households by Number of Persons: 2011-2020
Table 23 Households by Type: 2006-2010
Table 24 Households by Type: 2011-2015
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
Table 25 Households by Tenure: 2006-2010
Table 26 Households by Tenure: 2011-2020
Table 27 Households by Type of Dwelling: 2006-2010
Table 28 Households by Type of Dwelling: 2011-2015
Table 29 Running Costs: 2006-2010
Table 30 Possession of Household Durables: 2006-2010
Table 31 Possession of Household Durables: 2011-2020
Table 32 Pet Population: 2006-2010
Income
Average Income
Average Income by Age
Table 33 Annual Gross and Disposable Income (Current Value): 2006-2010
Table 34 Annual Gross and Disposable Income (Constant 2010 Value): 2006-2010
Table 35 Annual Gross and Disposable Income (Constant 2010 Value): 2011-2020
Table 36 Average Annual Gross Income by Age (Current Value): 2006-2010
Table 37 Average Annual Gross Income by Age (Constant 2010 Value): 2006-2010
Consumer Expenditure
Living Costs
Table 38 Consumer Expenditure by Broad Category (Current Value): 2006-2010
Table 39 Consumer Expenditure by Broad Category (Constant 2010 Value): 2006-2010
Table 40 Consumer Expenditure by Broad Category (Constant 2010 Value): 2011-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
Table 41 Employed Population: 2006-2010
Table 42 Employed Population: 2011-2020
Table 43 Unemployed Population: 2006-2010
Table 44 Unemployed Population: 2011-2020
Learning
School Life
University Life
Adult Learning
Table 45 School Students: 2006-2010
Table 46 Graduates: 2006-2010
Table 47 Higher Education Students: 2006-2010
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
Table 48 Consumer Expenditure on Food (Current Value): 2006-2010
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